Customized signs are informational and visual tools, which can communicate the message of your brand quickly and efficaciously. Businesses with attractive and well-placed signs can increase engagement. However, even though sign printing can be high effective, they might fall flat if they aren’t designed right.
In this article, we are going to discuss the common mistakes you must avoid with custom signs.
- Complicated Design
Too cluttered or overly complicated signs can confuse your customers. They might not able to understand the message you want to convey. What’s worse, they can also be misunderstand you and form the wrong idea about it.
So, you must keep the yard signs design simple and targeted. Choose clean graphics and minimal text. Don’t forget to add a CTA to grab the attention of your potential customers at a glance.
- Not Choosing the Correct Colors
Without the right colors, you will not be able to make your custom yard signs stand out. What many businesses fail to understand is that color sends a chain of feelings and emotions to those laying their eyes on it. If you choose the wrong colors, you might be sending out the wrong brand message. Also, you might be conveying an emotion that will not resonate with the client or add value to the brand. Thus, you must learn the meaning of each color and select the best one to represent your brand on the custom yard signs.
- Including Images with Poor Resolution
Another common issue with yard sign printing is basic resolution. Often, businesses design signs that have photos optimized for using on the internet. They might appear fine on a laptop screen, but when you enlarge it, the image can appear blurry and pixelated.
Make sure that the image you choose to print sign must be 300 dpi. Anything lower than this leads to fuzziness. You might think upscaling the image can solve the issue. This is because software cannot add the detail that is not there. Hence, you must choose high-resolution images from the very start.
- Overcrowding the Design with Excessive Information
Often, businesses try to include too much information in a single sign, thinking that the more information they add, the better. However, overcrowded designs are difficult to read and visually overwhelming. So, your target customers might ignore it. A sign must communicate the key message quickly, as people hardly spend any time going through paragraphs on a display board. In case your target audience struggles to understand the message in a few seconds, the sign has failed. Simplicity is important. Clean designs with focused text and minimal clutter look more professional and make it easier for viewers to absorb the message immediately.
- Not Checking for Typos and Spelling Mistakes
You might have to take time to create the perfect sign for your business and printing it. But once you have it in your hand, you realize there is a big typo in it. Spelling mistakes can hurt your businesses and make it appear like you lack attention to detail. If a typo has other insinuations, it can get your brand in even more trouble. Make sure that the text on the sign is reviewed by 2-3 people. If you want, you can also hire a professional editor to take a quick look at it before you order custom signs.