In today’s fiercely competitive eCommerce world, every lost conversion is a missed opportunity. That final click to complete checkout can be lost simply because of limited payment method support. If customers don’t find their preferred payment option, they often abandon the cart. No matter how seamless your product page or UX is, restricted payment flexibility can undermine your entire funnel.
For subscription-based merchants using Adobe Commerce, this limitation becomes more critical. While Adobe’s native platform supports over 20 payment gateways, only a few—like PayPal—offer seamless recurring billing. Most other methods require separate extensions, and even then, consistency is far from guaranteed. This setup increases friction and drives subscribers away.
SubscriptionFlow steps in as a powerful ally. Through its custom checkout integration, merchants can eliminate these bottlenecks by enabling multiple payment gateways in a single checkout—and make recurring payments smoother than ever.
Why Payment Flexibility Matters for Adobe Commerce
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Global Reach with Local Trust
eCommerce knows no borders. Customers across regions prefer specific payment methods. Offering globally recognized options, plus local favorites like Google Pay or regional wallets, significantly boosts trust and conversion. Lack of such options can lead to cart abandonment—even if interest in the product remains high. -
Reduced Transaction Failures
Payment failures don’t just cost revenue—they erode trust. Imagine your customer paid, but the transaction failed silently or the funds were held in limbo. That’s an experience nobody wants. With multiple gateways, you mitigate this risk. If one gateway goes down, another seamlessly takes over—creating a fail-safe path to successful checkout.
The Problem with Adobe Commerce’s Native Checkout
Adobe Commerce favors a one-gateway-per-subscription approach. Changing the payment method mid-subscription often means canceling and re-subscribing, a cumbersome process that hurts retention. Plus, native support for recurring billing is limited—PayPal works, but methods like Apple Pay or others fall short. There’s no fallback logic either—if the chosen gateway fails, your checkout stops cold.
SubscriptionFlow’s Custom Checkout: How It Solves the Pain
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Unlimited Gateways, One Checkout
SubscriptionFlow allows merchants to enable any number of gateways and route recurring charges across all of them. This opens the door to flexibility not possible with Adobe’s native system. -
Seamless Payment Method Switching
Customers can effortlessly change payment methods via their self-service portal—no canceling or re-subscribing required. -
Smart Fallback Logic
In case of a gateway outage or failure, payments are automatically rerouted to a working gateway—ensuring your revenue remains steady and customer experience uninterrupted. -
Localized Gateway Routing
Set rules to prioritize gateways per region. For instance, show Venmo first for U.S. users; prioritize WeChat Pay for China. This personalization enhances trust and speeds up the transaction. -
Automated Failed-Payment Retries
Built-in retry logic means customers’ saved payment methods are retried automatically, based on merchant-defined schedules—greatly reducing involuntary churn. -
Support for All Payment Methods
From BNPL services like Klarna to crypto options, you can enable everything simultaneously. Customers select their preferred method, and the system intelligently routes the payment behind the scenes.
Benefits for Merchants
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International Expansion with Ease
Tailor checkout experiences to global audiences—no additional engineering required. -
Higher Conversion Rates
More payment options translate into more completed checkouts. -
Lower Failure Rates & Revenue Loss
Backed by fallback logic and retries, your revenue stream becomes more reliable. -
Cost Optimization via Smart Routing
Assign gateways based on order size or region—steer high-value orders through low-fee channels to maximize profit. -
Flexible Payment Options for Customers
Methods like BNPL enhance customer satisfaction even while keeping recurring billing intact.
Conclusion
Adobe Commerce offers robust eCommerce capabilities, but its native checkout limits subscription growth. SubscriptionFlow transforms this constraint into opportunity—bringing multi-gateway checkout, smart routing, and resilience to subscription billing.